Als uitgever van een game hoor je toch te weten waar de producent, in dit geval Infinity Ward mee bezig is? Blijkbaar niet. Bij Activision wisten ze namelijk niet dat Infinity Ward bezig was met Modern Warfare 2.

Dat heeft Robert Bowling gezegd in een interview met OXM, Activision is pas veel later ingelicht over de activiteiten van Infinity Ward, maar dat was niet zonder reden. Infinity Ward wilde eerst luisteren naar de ideeën van de community voordat Activision kwam met bevelen. 

"We know the game we want to make, and especially with Modern Warfare 2, we didn't even show Activision the game until very much later in the development process. Because we want to stay focused, really the only opinion we care about is what our fans think."

"So that's why very early on, we got in touch with our fans via Twitter and Facebook and said 'what's the one thing you wanted to see in the game?'"

"So we got all that feedback and later on we asked a few more questions, and as we're designing, we have all these boards in the office that we can gut check ourselves and say, 'this is what they'd like to see, this is what we have planned and this is what we already have, and let's try to get those more in synch.'"

"That's really what's important, our relationship with us and our fans, and not so much us and Activision, or us and retailers or anything like that."  Aldus Bowling